This is YOU!

When you create an advertisement, perhaps a banner on Facebook, for instance, you have numerous decisions to make. What is your main selling message? How will you best communicate it? Things like that. If you're going to sell an image, you might decide whether you're going to show the image your product or service will create, something perhaps that your audience might aspire to be. This is usually a depiction of how your target audience might like to see themselves.

Or you can show them an obvious message: This is you as you are, and you should gross yourself out.

This image shows you how the latter is done: