I was just putting something on for the kids to watch when I caught an ad about 1/3 of the way in. It features two women, aged 50 or so. One of them wears a boa, the other very bright workout clothes. They laugh so hard they can't speak. Then the voiceover says, "Small bladder leaks are a part of life for all of us."

Don't you love it when it's like a commercial speaks directly to you?