Cleanse the Oprah Way

In my search for the worst banner ads in the world, I came across this one for Oprahs (sic) Acai Berry Diet. I like the copy at the bottom. Why bother having it make sense when you can just spew words out? And speaking of spewing, I don't want anything to do with a diet that is proud of its ability to "flush pounds." Ew. I've been on that diet and it is not fun. Picked it up from one of the kids who got it at school. The price was right, though.

My friend Jeff asked it there was some apparatus involved. We discussed the idea of "inflow" tube to deliver the acai berry concentrate and an "outflow" tube to be placed in the toilet. He wondered if they had a warning not to confuse the two tubes. I told him that acai berry is an irritant if applied topically. He asked me if that was true and I said, "I don't think so."

This is YOU!

When you create an advertisement, perhaps a banner on Facebook, for instance, you have numerous decisions to make. What is your main selling message? How will you best communicate it? Things like that. If you're going to sell an image, you might decide whether you're going to show the image your product or service will create, something perhaps that your audience might aspire to be. This is usually a depiction of how your target audience might like to see themselves.

Or you can show them an obvious message: This is you as you are, and you should gross yourself out.

This image shows you how the latter is done: